Performance of Top 5 Personalization Apps on Android in Switzerland - Q2 2021

During the second quarter of 2021, the top 5 personalization apps on the Android platform in Switzerland exhibited diverse trends in weekly downloads, revenue, and active users. Here's a closer look at their performance:

Typewise Custom Keyboard saw a significant spike in weekly revenue, peaking at approximately $3.3K in late April. Weekly downloads also surged around the same time, reaching 4.6K. Active users experienced a notable increase to 4.2K in the same week, followed by a decline, stabilizing at around 558 by the end of June.

Real Followers & Likes via Tag showed a steady increase in weekly revenue, starting from $2 at the end of March and climbing to $729 by the end of June. Weekly downloads rose from 13 in late March to 302 in mid-May, then stabilized around the 226 mark. Active users grew from 10 in early May to a peak of 356 in mid-May, before settling at 288 by the end of the quarter.

ALIVE: Create and Customize maintained consistent weekly revenue, with minor fluctuations around $200, peaking at $277 in late May. Weekly downloads fluctuated significantly, peaking at 1.4K in late April and then varying between 64 and 921. Active users followed a similar volatile pattern, peaking at 1.6K in late April before stabilizing at around 431 by the end of June.

Zedge™ Wallpapers & Ringtones experienced a gradual decline in weekly revenue, starting at $198 and falling to $62 by late June. Weekly downloads remained relatively stable, hovering around the 400 mark. Active users saw a steady decline from nearly 6K at the end of March to about 5.4K by the end of June.

Mirror: Emoji maker, Stickers exhibited stable weekly revenue, averaging around $100, with minor peaks and troughs. Weekly downloads were consistent, ranging between 70 and 133. Active users saw a slight decline, starting at 271 and ending at 235 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analysis and trends, visit Sensor Tower.